Why Nloga is called Nloga

Nloga is my father's name.
Paul Nloga.
He worked as a driver.
He took others where they needed to go.

A man who fought, body and soul, for his children to succeed.
He went without a great deal.
The success he wanted for us, he never knew himself.

I swore to make that name shine.

So I gave his name to a tool.
And at heart, that tool serves one purpose.
That what a man builds does not leave with him.

You too are building for someone.

All over the world, people have noticed the same thing.
In China, they say wealth does not survive three generations.
In Italy, that you go from the stable to the stars, and from the stars back to the stable.
In Japan, that the third generation ruins the house.

There are many reasons for this.
There is one you can act on today.

Your company lives in your head.
The prices. The suppliers you can trust. What was promised to that client.
Why that jobsite went off track.

The day you hand over — to your son, to your daughter, or to someone you have chosen — what will they find?
A company.
Or your notebooks.

A company you can hand over is a company that can be read without you.
Where one person requests, another reviews, a third approves.
Where, under every sign-off, you can read in what capacity it was given.
Where a log keeps who did what, and when.

Nloga does not settle a succession. That is a notary's job.
Nloga makes what you hand over understandable.

My father left me a name.
That name is on the tool.
So that you, in turn, can leave a company your children understand.

Alex Nelson NGUI NLOGA, founder & CEO